This tutorial is designed to make the audience understand how Facebook can be used as a digital marketing tool. It also explains how Facebook provides insight into its users’ interests, likes, dislikes, personal life and buying behavior. In addition, it also provides a large database of information that can be tapped into by your business or organization to generate high quality leads, sales enquiries and traffic to your website.
Audience
This tutorial is for those who wish to make or strengthen their stand in the market through Facebook as one of the social media platforms. The audience of this tutorial is expected to have a basic understanding of digital marketing and good communication skills.
Prerequisites
We assume that you have the creative skills required to help you stand out in the field of digital marketing.
Tags: Facebook Marketing, Tutorial, Overview, Profile Page Setup, Page Navigation, Ad Options, Ad Management, Page Promotion, Personal Branding, Identify Targets, Quality Posts, Post Frequency, Likes Philosophy, Create Fans, Engaging Fans, Call to Action, Video Promotion, Marketing Tricks, AB Testing, Analytics.
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